Product Marketing Manager

Samsill Corporation is one of the world's largest independently owned manufacturers of ring binders, business accessories, storage boxes, laptop cases, and sheet protectors for over 67 years! With corporate offices and manufacturing facilities in

Fort Worth, TX.

Benefits:

  • 401(k)

  • Health insurance

  • Dental insurance

  • Life insurance

  • Vision insurance

  • PTO

  • Base salary plus commission

Samsill is currently seeking an experienced and ambitious Product Marketing Manager with strong leadership and solid experience in building a brand story and creating highly demanded products from ideation to launch.

Key Responsibilities 

  • Direct and enable the strategic and collaborative efforts between the marketing team, sales, production, purchasing, and finance

  • Lead development of marketing strategy and product development: value proposition, messaging, segmentation, channel mix, market analysis, pricing, competitive intelligence, creative asset development etc.

  • Oversee the execution of brand through our website, advertising, content, collateral, and marketing messaging

  • Work directly with domestic and international suppliers on product and packaging development efforts

  • Keep up with the latest updates/content in the school, office, or home organizational markets

  • Lead and grow team of Marketing Associates and Graphic Designers

  • The ideal candidate thrives in a collaborative, fast-paced, start-up environment and has a proven track record of driving results and managing a department

  • Knowledge of Amazon FBA and 1P a bonus as well as Amazon advertising

  • Travel to industry tradeshow and international suppliers as needed

 

Job Requirements:

  • Experience building marketing plans and marketing teams for new and existing product growth

  • Experience developing and executing a digital-heavy marketing strategy with a high degree of comfort overseeing different digital channels (e.g., paid search/social) and website optimization efforts

  • Fluency in basic branding concepts and frameworks, with the ability to confidently participate in the development/refinement of our brand, and a track record of executing consistently against well-defined brand parameters

  • High degree of comfort working in a scrappy, fast-paced environment

  • High degree of comfort working in a team with other executives

  • Excellent communication skills with the ability to comfortably handle difficult conversations

  • Bachelor’s in Marketing

  • Solid knowledge of product marketing, product development, assortment planning

  • 5-7 years’ experience in product marketing, consumer goods and online marketplaces (i.e. Amazon)

  • 2+ year managing a team and holding a leadership role

  • Ability to manage and prioritize multiple projects and deadlines

  • Proficient with Microsoft Excel, Word, and PowerPoint

What Your Work Will Look Like: 

  • Roles are always evolving; however, we want you to know exactly what you are walking into. Here is a preview of what is expected:

  • Research new product ideas, and develop those ideas through our manufacturing capabilities or knowledge of sourcing products overseas

  • Develop pricing for new products for various marketing channels

  • Continually look at strategies to sell inventory, which also includes looking at raw materials and figuring out how to make them into sellable products

  • Work closely with the content manager on product launches and strategy to make sure each new product is winning

  • Works closely with our 1P and 3P Amazon sellers on product development and strategies on additional products and placements on Amazon’s website

  • Work closely with sales on products for OEM or custom products for customers

  • Quality check postproduction product when the product arrives from sourcing agents or developed in our manufacturing facility

  • Serve as the lead communication point between production and marketing/sales

  • Work collaboratively with sales and marketing to ensure that there is a harmonious synergy between product features and market positioning reflected in final deliverables

  • Develop a deep understanding of the market and the demand characteristics of the market

  • Works closely with purchasing on ordering new products, keeping new SKUs in stock, and sourcing new raw materials

  • Creating specs, including putting spec information into the system and routing to the company

  • Show ability to communicate and identify areas of improvement and provide appropriate solutions

  • Able to work as part of a team, presenting, sharing, and incorporating fresh ideas

  • Able to design mockups and come up with ideas independently

  • Develop marketing campaigns and collaborate with the department to make sure we’re thinking ahead

  • Overseas art department and responsibilities for print design and custom orders as well as creating new processes and company standards

 

Job Type: Full-time